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Digital Marketing Manager Needed In Lagos

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Digital Marketing Manager Needed In Lagos by : 4:38 pm On September 25, 2020

Job Title: Digital Marketing Manager

Location: Lagos, Nigeria

Job Type: Full-time, Permanent

Reference ID: HireZoneMarkManNig101

Salary: ₦150,000 – ₦198,000 monthly

We at Hirezone are looking for an ambitious Digital Marketing Manager to develop digital strategies and manage the implementation of digital marketing activities through paid social, paid search , display, affiliates and CRM support. In addition to being an expert in your field, you will manage digital budgets, oversee the implementation of tactics that generate efficient traffic and revenue, and acquire new customers while encouraging them to be loyal customers.

You will also provide leadership support to functional specialists across the various digital channels to ensure that they are equipped, trained and able to deliver the best results for business. This hands-on role requires day-to-day performance monitoring and optimization to ensure that KPIs are met.

Responsibilities: 

  • Planning and execution of all digital marketing including paid media, affiliate marketing, CRM and advertising campaigns
  • Measuring and reporting on the performance of all digital marketing activities against business objectives and making recommendations to business and channel specialists;
  • Identifying and using trends and insights to inform performance and budget optimisation
  • Collaboration with internal teams to ensure the collective and coherent implementation of the campaign;
  • Evaluate customer experience from end to end across multiple channels and points of contact to ensure optimal customer engagement;
  • Instrumenting conversion points and optimizing user enclosures
  • Provide thought leadership and perspective for adoption, where appropriate for business
  • Digital Marketing Manager will have the following:
  • A strong background in digital marketing and e-commerce (brand, retail or agency experience)
  • A strong understanding of digital channels (Paid Social, Paid Search, Display, etc.)
  • Strong background data and understanding of conversion cost (CPA) and return on ad spending (ROAS)
  • Inspiring leadership qualities with the ability to roll up your sleeves and get stuck in!
  • A strong experience of e-commerce is a bonus

Experience:

  • Management of marketing activities: 2 years (required)
  • Management of marketing budgets: 1 year (required)
  • Digital channels (Paid Social, Payed Search, Display etc): 1 year (Required)
  • Managing digital content generation: 1 year (Preferred)

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